Watching the Blue Jays lose the other day, I was thoroughly fascinated by one of the ads I saw. It’s not that the ad was all that impressive; it was just one of those where the narrator— who sounds too professional for his own good— talks to you about important considerations to make before doing something. Yeah.
But the product did seem pretty awesome.
So say your son plays in his neighbourhood house league for ice hockey, and because he’s a growing boy, you have to buy bigger skates every year. And because you aren’t making the money that Ilya Kovalchuk is now guaranteed with his new contract, you’re not too thrilled about dropping a hundred bucks on skates every year.
Now, you can spend a hundred bucks, but every two years with the Reebok Pump skates. I’ve never owned a pair of these babies but the concept sounds pretty idiot-proof. The size of these skates is adjustable so you can actually customize them to your son’s feet.
How it works is that apparently, they’ve decked them out with inflatable air cushions on the sides, which, when you inflate, make the fit a bit tighter. And the best part is that, despite how his grade 2 teacher is always quick to point out his lack of fine motor skills, your son should be able to easily inflate the cushions. All he has to do is press this button-like pump a few times and voila! It fits!
It’s a miracle. He’s more comfortable, and not to mention a bit safer. But the truly miraculous part is that you can buy the skates a size bigger for him to grow into (saving YOU money!), without hearing his whiny complaints every time you drive him to a game.
The thing is though, I don’t see why this sort of pump technology isn’t on everything these days. Hats, shoes, gloves, knee pads, headphones, etc. etc. can all have this pump to make the size customizable. Instead of having a small, medium, large, and extra large, everything can just be one size fits all.
That would truly make the world a better place to be, especially for the terminally lazy race we’ve become.
