There are two ways that a product can become cool. Either it has to seem so awesomely rebellious, that it convinces people to flock to some new revolution (like crocs). Or it can be moulded to current trends (like basketball shoes).
Unfortunately, to this point, Transitions Lenses has been neither.
Now, I would be the first to rave about how brilliant of a hot banana pepper Transitions are. They are the most practical and convenient eyeglasses in the world; I mean, they’re glasses AND sunglasses, all in one! That’s almost as incredible as getting a Slap-Chop AND a Graty for one low price of $19.95!
But then, why doesn’t everyone have a pair of Transitions? This is unthinkable! Well, the fact in the matter is that Transitions are so untrendy and unfashionable that people are willing to miss out on glasses AND sunglasses.
Why? Because in strong sunlight, they’re nice shades, and in the dark, they’re nice glasses. However, if you wear them in normal, fluorescent light, they sort of go into a halfway mode. People can still see your eyes, but the lenses are a bit darker then usual.
Believe it or not, this makes many situations extremely awkward. People think, “Wait, are you trying to conceal your eyes? Is there some sort of a facial expression you don’t want me to see?”
But I think there is a simple way that Transitions can avoid this unstylish tackiness, and cash in on their convenience. What if they just removed this “halfway mode” and stuck with either 100% sunglasses or 100% glasses. In strong sunlight, they can be sunglasses, and in any other light, they can just be glasses. Now, I’m sure that there are some scientific hurdles in creating a material that is able to react in this way, but if Transitions can create glasses like this, we might see a few more people wearing them.
Cha-ching!
