Marketing and advertising are growing constantly. Various sources say that the average American is bombarded by anywhere from 254 to 5000 advertisements a day. How is that possible? Well think about the radio ads you heard in the car or the billboards you saw while driving. Think about the ads you saw on the bus that just passed by and the Goodyear blimp in the sky. How about the ads on the elevator's new TV or the site you were just surfing?
No doubt, humanity is awfully good at finding more and more ways to satisfy an addiction to furthering consumerism, for the sake of the economy. In other words, we're finding more and more places to put our ads.
And here is another example of an incredibly innovative idea being developed. Some might call it just more visual pollution, while others would dub it marketing genius.
But like it or not, new cameras are now being fitted with a system software that will create a new million-dollar industry.
Basically, a program will be able to detect the logos or products of a particular brand, in the photos that users take. In turn, the user will be shown an ad to correspond with the brand featured in their beautiful photography. For example, if someone were to snap a picture of a party, where a bottle of Coke happened to be present in the scene, the camera would be able to detect the bottle by its logo and colors. After the photo was taken, it would then proceed to show an ad for Coca-Cola or perhaps even a competitor like Pepsi.
This would mean that millions of dollars could be paid out for the advertising spots, to camera companies that adopt this type of software. And the additional profits could mean lower camera prices to convince users to brave the ads.
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OK fine, this idea is nowhere close to being in development but I just thought it might be where the camera industry goes next. I believe it would be a very valid business model and a creative way to make profits and sell cameras.
